# Product page

The product page is essential for your Shopify store, providing detailed information about individual items. It should be clearly structured to promote easy browsing and informed purchasing decisions. A well-organized product page enhances user experience and can boost conversion rates.

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{% hint style="success" %}
**Steps:**

1. In the theme editor (**Customize**), open the template selector.
2. Select **Products**, then **Default product.**
   {% endhint %}

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