# Product page The product page is essential for your Shopify store, providing detailed information about individual items. It should be clearly structured to promote easy browsing and informed purchasing decisions. A well-organized product page enhances user experience and can boost conversion rates.

{% hint style="success" %} **Steps:** 1. In the theme editor (**Customize**), open the template selector. 2. Select **Products**, then **Default product.** {% endhint %}