# Blog posts

Blogging is a great way to [improve your Search Engine Optimization (SEO)](https://help.shopify.com/en/manual/promoting-marketing/seo), build your audience, and generate more traffic and sales for your business. Setting up a blog can help you build a community around your products and your brand.

<figure><img src="/files/snDFVB49mi8nG3hClWTs" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**Steps:**

1. In the theme editor (**Customize**), open the template selector.
2. Select **Blog posts**, then **Default blog post.**
3. On the left-sidebar, select **Blog posts.**
   {% endhint %}

## General settings

<figure><img src="/files/DPstwmvsoN3beYowLwcA" alt=""><figcaption></figcaption></figure>

* Background
* Text color
* Section padding
* Top padding
* Bottom padding

## Block Settings

<figure><img src="/files/vgR7sr6cFdwp3tHEOs48" alt=""><figcaption></figcaption></figure>

* Featured image
* Title
* Content
* Tags
* Share
* Next  article


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Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.